Today was the second day of the blogging workshop at SFAI led by Goeff Manaugh from BLDGBLOG. We started by winding back through some of the financial implications of blogging on those trying to make a living by writing. Having worked for Getty Images a long time ago, I was interested in the comparison between the changes in the writing industry that are happening now and the way that the professional stock photography industry changed in the last 10 years.
Social media evangelists (Christ Brogan, Mashable, etc) talk about about building a personal brand. I think this comes from the fact that they see their product as their online persona. Their primary platforms are tools for the construction of online identity. Blogging presumably allows more distance: I’m sure Geoff Manaugh, for example, would claim a more nuanced and complicated identity than what can be gleaned from reading BLDGBLOG. His product is his thinking and his writing, packaged in the blog format, rather than his online identity itself.
I’m participating in a blogging workshop at SFAI this weekend. The workshop is being led by Geoff Manaugh of BLDGBLOG. Today’s session started with some history of BLDGBLOG, then Geoff offered a compelling perspective on the tradition that blogging falls into: zines, religious and political printmakers and rabble rousers, prophesies, samizdat, and other forms of self publishing. Next we covered some formal practicalities surrounding blogging: server platforms, commenting, images, revenue, schedules, etc.